“The camera market is currently divided into three segments, the professionals SLRs, the new mirrorless form factor and the compact cameras. The mirrorless cameras are in the Goldilocks zone, where image quality and size are nicely balanced. They however lack ease of use, as use the same convoluted UI paradigm as SLR cameras.
Si’s interface is much more simplified than other models currently on the market. The camera is able to intelligently capture the ideal photo by keeping the aperture wide as possible and the shutter speed faster than 1/30s. Most usage scenarios are covered by giving the user the ability to adjust the exposure with the dial. “